Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more.

 Important topics covered include:

• Motivating non-donors
• Attracting first-time corporate donors
• Annual giving strategies: Restricted gifts
• Employee giving
• Social media outreach
• In-kind gifts
• Increasing return on direct mail appeals
• Online giving
• Prospect research
• Monthly and annual appeals
• Expanding your prospect database

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.