Originally published by Stevenson, Inc., this practice resource provides readers with a wide assortment of strategies aimed at increasing attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents.

Important topics covered include:

• Marketing and promoting events
• How to increase ticket sales
• Broadening an event's appeal
• Market special events with new mobile applications
• Offering transportation to increase attendance
• Social media promotion
• Event organization
• Guidelines for hosting record-setting events
• Entertainment
• Donor attraction
• Appreciation-themed events
• Schedules and timing
• Celebrity/VIP involvement
• Pre-event coverage
• Partnering/collaboration

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.