Introduction 1

1 What is engagement – and why does it matter?5

2 Why is engagement so elusive? 27

3 What drives engagement? 55

4 Do you know how engaged your people are right now? 87

5 So what are your employees telling you? 115

6 Getting beyond analysis and into action 133

7 Roadblocks to creating an engaged workforce 155

8 Building a culture of engagement 177

9 Engaging managers 205

10 Engagement in tough times 231

11 Finding meaning, growth and engagement 265

Annex 1: Comparison of the employee engagement model and other views of engagement drivers 303

Annex 2: Engagement model and action areas 307

Bibliography 309

Index 321