1. Why Communicating about Health Matters.
It Answers the Question, "Who Am I?"
It Answers the Question, "Who’s Responsible?"
It Opens the Gate for "Resources"
It Promotes (Mis)Understanding
It Guides Effort, Emotion, and Excuse
Summing It Up …

2. How "Normal" Am I?
Compared to the Numbers
Compared to the Stories
When It Comes to Poor Health
When Choosing Alternative Treatments
When We Don’t Want to Know
Summing It Up …

3. What Are My "Risk" Factors?
Our Response to Reward Cues
Our Response to Punishment Cues
How We View Novelty
When We Procrastinate
What God Has to Do with It
Summing It Up …

4. Why Don’t We Get "Care"?
Our Doctors Didn’t Recommend It
Family or Friends Don’t Support It
We Use Support Networks
We’re Managing Impressions
We’re too Optimistic or Fatalistic
Summing It Up …

5. Is the "Public Good" Good for Me?
When We Have to "Tell"
When Our Freedoms Are Limited
When Safety Clashes with (E)Quality
What Nonprofits Have to Do with It
Why Public Health Matters
Summing It Up …

6. Who Profits from My Health?
Pharma-, Cosme-, and Nutri-ceuticals
The News, It Is an Industry
The Entertainment Industry
Band-Aids, Crutches and More – Oh My!
Who Benefits from Our Health Illiteracy?
Summing It Up …

7. What’s Politics Got to Do with It?
Medical Research and Disparities
Political Agenda-setting and Priorities
Religious Agendas and Priorities
Medical Associations and Lobbyists
Patient Advocacy
Summing It Up …

8. An Agenda for the Twenty-first Century: Increase Informed Choice and Consent, or "If I Ran the Circus …"
Make "Personalized Medicine" Personal
Be Timely in the Telling
Fill in the Blanks
Track Your Health Report (… and Your Credit Report, Too)
Stay Out of "The Big Muddy"
Summing It Up …
A Final Thought

References.

Index.