PrefaceThe Author
1. What Happened on the Way to Excellence?
Part One: Making Changes While Preserving Character
2. Assess Corporate Charcater: Determining What to Keep and What to Change
3. Change the Organization Without Losing Character
Part Two: Developing and Implementing a Corporate Vision
4. Negotiate a Shared Vision: Finding a Future That Fits
5. Implement the Vision: Making the Dream Real
6. Influence Corporate Character from the Middle: Not Waiting for the CEO
Part Three: Perpetuating the Distinctive Corporate Character
7. Keep Faith with the Corporate Character: Upholding Key Commitments
8. Make the Corporate Character Adaptive: Maintaining Tension Between Tradition and Change
9. Create Corporate Character That Lasts: Honoring the Past and Changing the Future
Resources for Change: A Guide for Assessing Corporate Character in Organizations
ReferencesIndex