Foreword.

Preface.

The Author.

The Board Member's Perspective: How a Board Member Should Look at Fund Raising-The Board's Responsibility-Giving and Asking.

Providing a Strong Foundation for Fund Raising: The Underlying Elements-The Mission, Planning, and Assessment of Funding Needs-The Case-The Support Constituency-Operating Funds Versus Program Funds.

Raising Money from Individuals-Memeberships-Annual Appeals and Phonathons-Mass Direct Mail-"Benefits" and other Fund-Raising Events.

Raising Money from Other Sources-Government Grants-Foundation Grants-Business Donations-Support From Other Nonprofit Organizations-Proposal Writing.

Raising Captial Funds: The Board's Special Responsibility-Capital Campaigns: Endowments and Buildings-Planned Giving and Bequests-Life Insurance Contributions.

Asking: The Board Member's Challenge-Publicity and Printed Visual Materials-Research and Preparation for Asking-Cultivation of Prospects-Asking: The Hurdles-Asking: A Scenario.

Organization and Procedures: The Board's Oversight Role-Development Staff-Volunteers and Training-Office Procedures and Computers-A Development Strategy and Plan: Setting Goals-Program Evaluation.

Special Concerns for Board Involvement-Cause-Related Marketing-Professionalism, Ethics, and Regulation-Using Consultants.

Leadership Revised: Making the Board Effective-Board Composition, Organization, and Motivation-Ensuring Board Effectivenss.