PrefaceThe Author
1. Strategic Planning and Fund Raising: An Overview
2. Setting Up the Strategic Planning Process
3. Gathering and Analyzing Historical Data
4. Bringing Out Staff Expertise in a Strategic Planning Session
5. Building a Predictive Model
6. Devising a Strategy That Optimizes Fund Raising Income
7. Implementing the Strategic Plan
8. Monitoring Results and Making Corrections
Conclusion: Strategic Issues in Fund RaisingReferencesIndex