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What
is a Rollout?
A rollout is an opportunity that arises because
the organization is attempting to introduce a
change, something new. It might be a new product,
like a drug or software or a computer system. Or it
might be a new philosophy or perspective on the
work, like a commitment to continuous process
improvement or the self-regulation required of
mobile employees. You'll know
you're dealing with a rollout when you hear phrases
like,
" I want
our people to be able to use Lotus Notes. What
should we do to make that happen?
"One of the
things that I want to bring to this position is
my commitment to global perspectives. I want us
to move forward on supporting employees as they
do short and longer term stints
worldwide."
"Since the
beginning of the year, weve had an influx
of families from Ethiopia. I want to do
something for teachers and principals that will
help them understand and serve these children
and parents."
"Im
committed to empowering our bank tellers to
settle customers concerns, even if it
involves giving them small amounts of cash. How
do we prepare them to make good decisions on
this?"
Strategies
for handling a rollout
In a rollout, the emphasis is on figuring out
what it is that the customer is attempting to bring
forward and anticipating what it will take to
achieve success. Here you are on a quest for the
beginning outlines of the vision, of what optimal
rollout what would look like, if the product or
philosophy or system were in place and operating
well.
Top priority then is to seek the essence of
"it" from sources, to attempt to find some
consensus regarding what it means.
The next priority for a rollout is figure
out what might drive successful performance or
what might get in the way.
Strategy Table
Here's an abbreviated example. Let's
presume that the request was for help in rolling
out a new automated point of sale register to a
fast food company. At the close of the table, you
can ask why Allison Rossett made these
recommendations. Again, remember please, you must
alter this template to match your unique
circumstances.
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Stages
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Sources
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Possible
Questions
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One
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Customer,
sponsor
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Why?
What will this do for the
organization?
Why have you decided to go in this
direction?
How will it influence how employees do
their work? What about shift
supervisors?
Store managers?
Are employees eager for the change?
Does this reliance upon technology match
the culture and skills of employees across
the nation?
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Two
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Internal
expert
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What
about this change is most promising?
What can it do for the organization?
What problems will it solve?
Opportunities it will create?
How do you want people to use the
registers?
What concerns you as we plan what must be
done to bring the computers to the
stores?
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Three
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Committee
members involved in roll-out
decisions
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What
about this change appealed to the
committee? To you?
What is new here?
Familiar here?
Why this particular vendor?
What will it do for the employee?
The unit? What will it take for a
successful roll-out?
Will employees be enthusiastic about the
change?
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Four
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Vendor, vendor
materials and documentation
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How does
it work?
How do effective users think about
this?
What examples do you have of it at work on
critical opportunities and issues?
When others have begun to use it, what
helped make a successful roll-out?
What problems should we anticipate?
What existing materials might we
repurpose?
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Five
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The
published literature
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What does
the literature say about this? about the
most typical barriers to successful
roll-out in the fast food environment?
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Six
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Store employees
and supervisors
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Now that
Ive described the rollout to you,
Id like your reactions to it.
Can you see why the organization is going
this way? Do you see benefits for your
work?
For your unit? What will it help you
do?
Do you think you have the skills it will
take to make the shift?
What should the organization do to help
you move in this direction?
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Rationale
Note that the time with vendors and especially
with job incumbents and their supervisors involves
querying regarding the obstacles, barriers and
drivers to success. What is it going to take? While
training is an obvious element, on what should it
focus? What else is key?
The first few stages are focused on defining
"it." You can save time in Stage 3 by looking at
the committee minutes rather than interviewing all
members, if the minutes are sufficiently detailed.
I left stage 5 in the example because many rollouts
profit from this kind of effort, although I'm not
sure there would be much to be gained for this
situation. Imagine you were introducing technology
into a global sales environment or a new drug to
pharmaceutical sales people. There is a useful body
of published literature well worth tapping
into.
Questions for
Rollouts
Here are some possible questions to use during a rollout.
Print the whole page OR copy and paste the
relevant questions into a document, then save it to
your desktop or hard drive. Be sure to review the options and select and edit
to work with your source.
- What will
change do for the organization?
- Why have you
decided to go in this direction?
- How will it
influence how employees do their
work?
- Are employees
eager for the change?
- Does this
change match the culture and skills of employees
across the organization?
- What did you
read that influenced you in your
decision-making?
- Why did you
decide to do this NOW?
- If this is
successful, what would your people be
doing?
- Any changes in
management?
- If we were to
talk with employees after the rollout, what do
you expect they would be saying about
it?
- What can I
read to help me understand this
topic?
- How can I see
into it with more depth?
- What can I
read?
- To whom should
I speak?
- Are you
selected a vendor and what are the contractual
arrangements with that person?
- Do we have
employees who are already that way? If so, what
do you see them doing?
- Have we
captured examples of their thoughts and
actions?
- Is there a way
we can begin to do that, encouraging the
production of data bases of
examples?
- As we look a
little further along, what might get in the way
of our move in this direction?
- What will it
take to successfully move your people this
way?
- Do you think
your employees will embrace this shift?
Why?
- Where might
resistance to this change reside? How might we
address it?
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