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Content by:
   Allison Rossett
Developed by:
   Chris Haddock
   Kendra Sheldon

What is Performance Analysis?

A serious definition goes like this:

Performance analysis involves gathering formal and informal data to help customers and sponsors define and achieve their goals. Performance analysis uncovers several perspectives on a problem or opportunity, determining any and all drivers towards or barriers to successful performance, and proposing a solution system based on what is discovered.

A lighter definition is:

Performance analysis is the front end of the front end. It's what we do to figure out what to do. Some synonyms are planning, scoping, auditing, and diagnostics.

What does a performance analyst do?

Here's a list of some of the things you maybe doing as part of a performance analysis:

  • Interviewing a sponsor
  • Reading the annual report
  • Chatting at lunch with a group of customer service representatives
  • Reading the organization's policy on customer service, focusing particularly on the recognition and incentive aspects
  • Listening to audiotapes associates with customer service complaints
  • Leading a focus group with supervisors
  • Interviewing some randomly drawn representatives
  • Reviewing the call log
  • Reading an article in a professional journal on the subject of customer service performance improvement
  • Chatting at the supermarket with somebody who is a customer, who wants to tell you about her experience with customer service

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    What would you say to a skeptical client?

    Responding to

     

    How would you overcome resistance from a customer, client or sponsor?

    Performance problems, people development, rolling out a new system.

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