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What is Performance
Analysis?
A serious definition goes
like this:
- Performance analysis involves gathering
formal and informal data to help customers and sponsors define and
achieve their goals. Performance analysis uncovers several
perspectives on a problem or opportunity, determining any and all
drivers towards or barriers to successful performance, and
proposing a solution system based on what is
discovered.
A lighter definition
is:
Performance analysis is the front end
of the front end. It's what we do to figure out what to do. Some
synonyms are planning, scoping, auditing, and diagnostics.
What does a performance
analyst do?
Here's a list of some of the
things you maybe doing as part of a performance
analysis:
Interviewing a
sponsor
Reading the annual
report
Chatting at lunch with a
group of customer service representatives
Reading the
organization's policy on customer service, focusing particularly
on the recognition and incentive aspects
Listening to audiotapes
associates with customer service complaints
Leading a focus group
with supervisors
Interviewing some
randomly drawn representatives
Reviewing the call
log
Reading an article in a
professional journal on the subject of customer service
performance improvement
Chatting at the
supermarket with somebody who is a customer, who wants to tell you
about her experience with customer service
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